Category SEO
28 May 2015,

Companies have been using article marketing extensively to increase their business exposure and sales. The basics of article marketing consist of the writing of short informative materials related to the website, product or service and their distribution across the world wide web or in printed press. There is a reference author box or byline in every article that includes a link to the author’s website and information about their business. Several conditions need to be met in order for article marketing to be efficient.

The articles must be well-written, informative and useful for the reader.

They should be distributed for free in article directories, as part of newsletters, on blogs and forums.

Each article should be created around a particular keyword. It is the keyword that gives the topic of the article.

Use catchy titles!

Work with top ten article directories!

The main aim of article marketing is to help increase relevant web traffic, improve the conversion rate, enhance business credibility and customer loyalty.

Several tools can be used to maximize your article marketing efforts. You can use these special software programs to search for the most competitive keywords, or for unique keywords. Some other tools help you study the activity of competitors. There are even some programs that can automatically submit the articles, reducing the amount of work for the web developer.

The main problem with article marketing at the moment is that the quality of the published materials has dropped dramatically. Many publishers are only interested in increasing traffic or achieving business exposure. However, very low quality writing has little efficiency in the long run. Genuine Internet marketing promotion requires time and effort invested in producing relevant materials that web surfers find useful and enticing.

Another problem with free article marketing is the appearance of a huge amount of duplicate content across the Internet. The quality of the materials should not be compromised for the sake of numerous backlinks, because there is little efficiency in that. A boom in traffic could be a temporary situation, and duplicate content can cause you much more trouble with various search engines than benefits.

The best thing under the circumstances is to use article marketing in its purest form and comply with all the quality rules that make content valuable and worth reading. There is plenty of material that can help you with a step-by-step introduction to the secrets of article marketing, and plenty of them are totally free. Don’t hesitate to go out and find out more!


  • Tony Whittam

    Specialist in digital marketing for more than 18 years, I am the co-founder and CEO of T & T Web Design. Affordable Search Engine Optimisation (SEO), PPC Management and Reputation Management.

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